AK Brainding
A marketing agency in Gdańsk came with its own Figma file, a new look already agreed internally, and one hard condition: PageSpeed scores it could show clients. The site moved off Elementor onto ACF.
A client who knew what it wanted
A marketing agency ordering a site arrives with a position already taken. Here that meant a finished Figma file, a look signed off inside the agency, and a stated requirement on loading speed rather than a vague wish for the site to feel quick.
Why Elementor had to go
The previous version ran on Elementor. On a site whose visitors are shopping for a marketing supplier, load time is a sales argument, and a page builder adds a layer to every view that cannot be taken back out of it.
Moving to ACF meant rebuilding the same views on fields and templates. The content came across in full.
What the site runs on
The services are split into separate parts: online marketing, social media management, websites, online stores, graphic design, photography and consulting. Each has its own page rather than a line on a shared list.
Alongside that sit the portfolio, a blog, client testimonials and a section where the agency explains how it differs from the larger firms in its field. The portfolio filters without a page reload and the work opens enlarged, because for an agency whose product is how something looks, the way the work is viewed weighs as much as the work.
Speed had a number attached to it
The condition on scores forced specific decisions. Icons and critical styles go inline rather than as separate requests. Scripts needed further down load on scroll, and third-party ones only after the visitor’s first interaction. Images load as the page is scrolled.
Individually these are details. Together they are the difference between a site that merely works and one a marketing agency is willing to present as its own shop window.
Video reels arrived two years later
In 2025 the site gained a section of short films, the same ones the agency publishes on social media. The films have their own categories, their own sound handling and separate colouring for the sections they sit in, so the section behaves as video rather than as a gallery with a player bolted on.
For an agency running social media on behalf of clients, that is the shortest route to showing what it actually does. A static screenshot of a profile conveys none of that work.
The site went live in summer 2023 and has been in my hands since.
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