Your Elementor site, rebuilt as a hand-coded theme
The design stays, the content stays and the addresses stay. What goes is the page builder, the plugins holding it together and the load time they cost you.
What the rebuild comes with
Your live site stays up
The new theme is built on a staging copy. The address people visit is untouched until you have seen it and agreed.
One figure, agreed before the work
A fixed price for the rebuild, given after I have looked at the site rather than guessed at it.
Nothing left to renew
No builder licence, no subscription and nothing in the theme keyed to me.
What stays exactly as it is
A rebuild is not a redesign. Nobody visiting your site should be able to tell that anything happened, apart from how quickly it opens.
The way it looks
The layout, the spacing, the fonts and the colours are coded to match what is on screen today. Where you want something changed, that is a decision you make deliberately rather than a side effect of the move.
Your text and images
Pages, posts, galleries and files come across with their content intact. Nothing is retyped, so nothing quietly loses a paragraph on the way.
Your addresses
Every page keeps the URL it has. Where an address genuinely has to change, the old one redirects to the new one so links pointing at your site still land.
Editing your own content
Text, images, prices and posts stay editable in the WordPress admin, through fields built for the sections your site actually has.
What comes off the site
Everything you have been paying for, and waiting for, to hold the site together.
The builder itself
Elementor, its Pro licence and the add-on packs that came with the theme stop being part of the site. There is no licence left to renew and nothing to reactivate each year.
The plugin stack around it
Sliders, grid builders, mega-menu add-ons and header plugins exist to make a builder do things it cannot. Once the theme is written, most of them have no job left.
The weight on every page
A builder ships the styles and scripts for every element it can draw, on every page, whether that page uses them or not. A coded theme ships what the page uses.
Updates that break the layout
A builder update that shifts a section is a familiar Monday. Templates written in code do not rearrange themselves when something else updates.
What a rebuild involves
From the first pass over your existing site to the day the new theme goes live.
How a rebuild runs
The site you have is the specification. I go through it page by page, list the templates it actually needs rather than the pages it has, and tell you where the same layout is repeated under three different names.
The new theme is built alongside the live site, on a staging copy. Your site carries on working the entire time and the switch happens once, when you have looked at the staging copy and agreed it matches.
a written list of templates before anything is coded
staging copy you can click through
content migrated, not retyped
one switch, with the old URLs mapped
What editing looks like afterwards
This is the honest trade and it is worth knowing before you start. You keep editing everything a page is made of: headings, text, images, galleries, prices, posts, team members. Each section gets its own fields in the admin, which is usually faster than hunting for the right box inside a builder canvas.
What you give up is dragging an entirely new kind of section into a page on a Sunday evening. New section types come from me. If rearranging layouts yourself is something you do often and enjoy, say so early, because then a rebuild is probably the wrong purchase.
fields built for the sections your site has
no builder canvas to fight
new section types are a small job, not a subscription
What happens to your position in Google
The aim is that Google sees the same site, faster. Addresses stay, headings keep their structure, images keep their descriptions and the structured data comes across with the rest.
Nobody can promise you a position, and anybody who does is guessing. What a rebuild removes is the part you control: a slow site, layout that shifts while it loads, and markup no search engine asked for.
same URLs, same headings, same image descriptions
redirects wherever an address has to change
Core Web Vitals measurable before and after the switch
Where the site ends up living
Wherever it lives now, if that is working. A coded theme is lighter than what it replaces, so hosting that struggled with the builder version usually stops struggling.
If the hosting is the actual problem, you will hear that plainly instead of paying for a rebuild that cannot fix it.
Three sites that came off a page builder
CarbonQ was a live four-language site that had to keep its look and lose its load time. Adwil replaced a builder version with a real catalogue underneath it. AK Brainding came with a PageSpeed score written in as the condition of acceptance, which is the least forgiving brief of the three.
Before you ask anyone to rebuild it
The questions that come up when somebody is considering moving off a page builder.
Not unless you ask it to. The existing site is the reference and the new theme is coded to match it, screen by screen. You see a staging copy before anything is switched, so the comparison happens while the live site is still untouched. If there are things you have wanted changed for a while, a rebuild is a sensible moment to do them, but they get listed and agreed rather than slipped in.
The things rankings are built on stay: the addresses, the headings, the text, the image descriptions and the structured data. Where an address has to change, the old one redirects. Nobody can guarantee a position, and I will not pretend otherwise. What I can say is that the site stops being slow, which is one of the few ranking factors that is entirely in your hands.
Yes, for everything the pages are made of. Text, images, galleries, prices, posts and listings all stay editable in the WordPress admin, in fields built for the sections your site actually has. What you cannot do is invent a new kind of section by dragging it onto a page; that comes back to me as a small job. If that trade sounds wrong for how you work, say so before we start.
Most of them exist to make the builder do something it cannot, so once the theme is written they have nothing left to do. Elementor Pro, slider plugins, grid builders and mega-menu add-ons usually come off. Plugins doing real work of their own stay: a shop, a booking system, a CRM connection, a backup service. You get the list of what goes and what stays before the work starts, so you know which renewals you can cancel.
A small brochure site is a matter of weeks rather than months. What moves the number is the count of genuinely different templates, not the count of pages, and how much of the content needs restructuring rather than copying. You get a date with the quote, and builds run one at a time rather than in parallel, so a date I give is one I can hold.
No. The theme runs on any standard WordPress hosting and is lighter than what it replaces, so hosting that felt slow under the builder often stops feeling slow. If the hosting itself turns out to be the bottleneck, you will hear that before you pay for anything, because a rebuild cannot fix a slow server.
Keep reading
Online shops coded from your design
WooCommerce and PrestaShop built to the artwork rather than bent out of a bought store theme, including the views a platform does not hand you.
Work I am allowed to show
These are the case studies I am free to show. Most of my work goes out under a studio’s own name, so the full count runs higher than this page. Each one below follows the same structure: what came in, what I built, and what it changed.
Want to know whether a rebuild is worth it for your site?
Send the address. You get back what is making it slow, whether a rebuild would actually fix it, and one figure for the work if it would.


